5 books that every marketer should read
Eric Siu recommends these 5 books:
Eric Siu says,
These are the top 5 most influential books that will help you master the art of marketing.
 Don’t Make Me Think discusses usability and how you can apply these strategies to your website.
 The 22 Immutable Laws of Marketing breaks down laws you need to follow in the marketing space.
 Influence: The Psychology of Persuasion by Robert Cialdini is about how you can persuade people to take action.
 Ogilvy on Advertising should be read by anyone who’s going into marketing.
 Content Inc has a lot of case studies for different types of content.
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