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5 books that every marketer should read


Eric Siu recommends these 5 books:

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter): Steve Krug: 9780321965516

  • Rated 4.5 by 1129 users
  • Don’t Make Me Think discusses usability and how you can apply these strategies to your website (Posted on Podcast)

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!: Al Ries, Jack Trout: 0783324949971

  • Rated 4.4 by 425 users
  • The 22 Immutable Laws of Marketing breaks down laws you need to follow in the marketing space (Posted on Podcast)

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Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 8580001041766

  • Rated 4.5 by 1690 users
  • Influence: The Psychology of Persuasion by Robert Cialdini is about how you can persuade people to take action (Posted on Podcast)

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Ogilvy on Advertising: David Ogilvy: 9780394729039

  • Rated 4.5 by 298 users
  • Ogilvy on Advertising should be read by anyone who’s going into marketing (Posted on Podcast)

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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses: Joe Pulizzi: 9781259589652

  • Rated 4.7 by 102 users
  • Content Inc has a lot of case studies for different types of content (Posted on Podcast)

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Eric Siu says,

CEO - Single Grain

These are the top 5 most influential books that will help you master the art of marketing.
[1] Don’t Make Me Think discusses usability and how you can apply these strategies to your website.
[2] The 22 Immutable Laws of Marketing breaks down laws you need to follow in the marketing space.
[3] Influence: The Psychology of Persuasion by Robert Cialdini is about how you can persuade people to take action.
[4] Ogilvy on Advertising should be read by anyone who’s going into marketing.
[5] Content Inc has a lot of case studies for different types of content.

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