Preloader

5 books that have helped shape my career

Eric Siu recommends these 5 books:

The Billionaire Who Wasn't: How Chuck Feeney Secretly Made and Gave Away a Fortune: Conor O'Clery: 9781610393348

  • Rated 4.5 by 79 users
  • This book was recommended by Rand Fishkin. It’s by the guy who founded the duty-free shopping centers at airports. He was a very aggressive entrepreneur, but after he made it, he figured out how to start donating to worthwhile causes around the world. He kept it very low-key, but ended up donating billions of dollars, which is very inspiring. (Posted on Twitter)

    - says Eric Siu
  • Add your opinion
favorite

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results: Gary Keller, Jay Papasan: 9781885167774

  • Rated 4.7 by 2673 users
  • This book tells you how to prioritize. It helps you pick one thing to focus on for the year, month, week or day, rather than getting distracted by a huge laundry list of things to do. (Posted on Twitter)

    - says Eric Siu
  • Add your opinion
favorite

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: Ben Horowitz: 8601404235832

  • Rated 4.7 by 1037 users
  • This book has been recommended in the Growth Everywhere interviews 17 times. The book itself is a series of stories about the struggles of the game of entrepreneurship. From working at Netscape to a company that sold for $1.5 billion to HP, Ben Horowitz had to face a lot of different issues. He talks about powering through when you feel like giving up and responding to adversity. (Posted on Twitter)

    - says Eric Siu
  • Add your opinion
favorite

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!: Al Ries, Jack Trout: 0783324949971

  • Rated 4.4 by 425 users
  • Things change over time, but there’s always immutable laws for whatever niche you’re working in. This book is great for marketers and startup founders. (Posted on Twitter)

    - says Eric Siu
  • Add your opinion
favorite

Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 8580001041766

  • Rated 4.5 by 1690 users
  • This book teaches you a lot about human psychology, such as the anchoring technique for marketing. There’s a lot of research behind this book to help sales and marketing executives. (Posted on Twitter)

    - says Eric Siu
  • Add your opinion
favorite

Eric Siu says,

CEO - Single Grain

I’m sharing with you five worthwhile books for entrepreneurs to read. These are all books that have really helped shape my career thus far, so I want to share them with you.

As seen on Eric Siu's Twitter stream

Want to see someone's reading list here? Send us an email to collectoral@guesswork.co