Preloader

Books for entrepreneurs wanting to do something innovative

Andrew Ng recommends these 6 books:

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: Ben Horowitz: 8601404235832

  • Rated 4.7 by 1037 users
  • Loved @bhorowitz's Hard Things book. Great perspective on how to create and scale a startup. (Posted on Twitter)

    - says Andrew Ng
  • Then finally there is “The Hard Thing about Hard Things.” It’s a bit dark but it does cover a lot of useful territory on what building an organization is like. (Posted on Twitter)

    - says Andrew Ng
  • Add your opinion
favorite

Crossing the Chasm, 3rd Edition (Collins Business Essentials): Geoffrey A Moore: 9780062353948

favorite

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (9780307887894): Eric Ries: Books

  • Rated 4.5 by 2874 users
  • For B2C, one of my favorite books is “The Lean Startup,” which takes a narrower view but it gives one specific tactic for innovating quickly. It’s a little narrow but it’s very good in the area that it covers. (Posted on Twitter)

    - says Andrew Ng
  • Add your opinion
favorite

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems: Steve Krug: 0884951913790

  • Rated 4.4 by 109 users
  • If you want to build products that are important, that users care about, this teaches you different tactics for learning about users, either through user studies or by interviews. (Posted on Twitter)

    - says Andrew Ng
  • Add your opinion
favorite

Zero to One: Notes on Startups, or How to Build the Future: Peter Thiel, Blake Masters: 9780804139298

  • Rated 4.5 by 2021 users
  • The first is “Zero to One” by Peter Thiel, a very good book that gives an overview of entrepreneurship and innovation. (Posted on Twitter)

    - says Andrew Ng
  • Add your opinion
favorite

Talking to Humans: Success starts with understanding your customers: Giff Constable, Frank Rimalovski, Tom Fishburne: 9780990800927

  • Rated 4.4 by 70 users
  • “Talking to Humans” is a very short book that teaches you how to develop empathy for users you want to serve by talking to them. (Posted on Twitter)

    - says Andrew Ng
  • Add your opinion
favorite

Andrew Ng says,

Founder & CEO - Landing AI

The first is "Zero to One" by Peter Thiel, a very good book that gives an overview of entrepreneurship and innovation. We often break down entrepreneurship into B2B and B2C. For B2B, I recommend "Crossing the Chasm." For B2C, one of my favorite books is "The Lean Startup," which takes a narrower view but it gives one specific tactic for innovating quickly. It's a little narrow but it's very good in the area that it covers. Then to break B2C down even further, two of my favorites are "Talking to Humans," which is a very short book that teaches you how to develop empathy for users you want to serve by talking to them. Also, "Rocket Surgery Made Easy." If you want to build products that are important, that users care about, this teaches you different tactics for learning about users, either through user studies or by interviews. Then finally there is "The Hard Thing about Hard Things." It's a bit dark but it does cover a lot of useful territory on what building an organization is like.

As seen on Andrew Ng's Twitter stream

Want to see someone's reading list here? Send us an email to collectoral@guesswork.co