Preloader

Books that will help you think better about your startup idea


Hiten Shah recommends these 8 books:

Mindset: The New Psychology of Success: Carol S. Dweck: 9781400062751

  • Rated 4.4 by 2440 users
  • After decades of studying what makes someone successful, Carol Dweck concluded that it’s not innate talent that dictates whether someone will succeed. It’s whether they think they can. Her book teaches you how to develop what you really need to succeed: a growth mindset. (Posted on Blog)

    - says Hiten Shah
  • Add your opinion
favorite

A Technique for Producing Ideas: James Webb Young: 9781477428696

  • Rated 4.1 by 176 users
  • It’s amazing that a book about innovation published in the 1940’s can still speak to today’s creatives. It’s a classic book by a Mad Men-era ad guy about how to produce creativity even when you’re under pressure. These are great exercises to get the creative juices flowing, especially when stuck. (Posted on Blog)

    - says Hiten Shah
  • Add your opinion
favorite

Good Strategy Bad Strategy: The Difference and Why It Matters (9780307886231): Richard Rumelt: Books

  • Rated 4.6 by 302 users
  • There are good strategies and bad ones. It’s as simple as that. You need to find one that fits for your business, and Richard Rumelt teaches you how to find a good one by centering your strategy on one thing: responding to obstacles to progress. (Posted on Blog)

    - says Hiten Shah
  • Add your opinion
favorite

The Checklist Manifesto: How to Get Things Right: Atul Gawande: 9780312430009

  • Rated 4.5 by 1446 users
  • I love checklists. They’re a super effective way of getting the little things right, every time. If you need convincing, read this book. Doctor Atul Gawande explains in this book how one tool can help you from the inception of your project through its completion, and can be more efficient than any high-tech tool on the map. (Posted on Blog)

    - says Hiten Shah
  • Add your opinion
favorite

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (9780470876411): Alexander Osterwalder, Yves Pigneur: Books

  • Rated 4.5 by 657 users
  • Having an innovative business model is just as important as having an innovative product. This book is a how-to guide for developing your unique business model. It helps founders think about how tactical items like revenue stream connect to big-picture strategies, like core value proposition. (Posted on Blog)

    - says Hiten Shah
  • Add your opinion
favorite

Diffusion of Innovations, 5th Edition: Everett M. Rogers: 8601300412962

  • Rated 4.4 by 142 users
  • So you want to make your idea spread? One of the most valuable things you can do is take a look backwards at how ideas have spread historically. This book is a classic on how ideas have spread throughout human history, and how they spread now in the Information Age. (Posted on Blog)

    - says Hiten Shah
  • Add your opinion
favorite

The War of Art : Winning the Inner Creative Battle: Steven Pressfield: 9780752860312

  • Rated 4.5 by 3372 users
  • Resistance is the true enemy of creativity. This is a self-motivational book more than anything else, but it really teaches how to overcome that resistance—how to recognize when you’re in a creativity block and how to get the hell out of there. (Posted on Blog)

    - says Hiten Shah
  • Add your opinion
favorite

Zero to One: Notes on Startups, or How to Build the Future: Peter Thiel, Blake Masters: 9780804139298

  • Rated 4.5 by 2020 users
  • When building a company, Peter Thiel argues that you can’t try to build a better version of something that already exists. You need to think beyond that. To do so, Peter Thiel asks probing questions about ideation, creativity, and where you can create value in the world. (Posted on Blog)

    - says Hiten Shah
  • Add your opinion
favorite

Hiten Shah says,

Co-founder - FYI, Product Habits, Crazy Egg

When coming up with an idea, it can seem like you could choose anything. What you are really doing is making decisions about which market to enter, the opportunity that gets you excited and identifying target customers. The following books will help you think better about the idea you decide to pursue. They are much more strategic and less tactical, and help you narrow your scope, focus on how to win, and get things in the right direction from day 1.

Want to see someone's reading list here? Send us an email to collectoral@guesswork.co