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Books to help you build products customers want & love

Andrew Ettinger recommends these 3 books:

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (0884906947504): Dan Olsen: Books

  • Rated 4.7 by 145 users
  • Love my Kindle, but given that I consume 5+ podcast eps/week, figured I'd give @audible_com a try, to knock some books off my list. First up: @danolsen's "Lean Product Playbook" (Posted on Twitter)

    - says Andrew Ettinger
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INSPIRED: How to Create Tech Products Customers Love: Marty Cagan: 9781119387503

  • Rated 4.6 by 82 users
  • @sethlouey Better late than never! This book is next up for me. (Posted on Twitter)

    - says Andrew Ettinger
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Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) (9781449305178): Ash Maurya: Books

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Andrew Ettinger says,

Growth @ Atoms

No matter how awesome your ideas are or how well designed your product is, it will always fail if no one is willing to pay for it or use it. These books can teach you how to validate an idea, iterate on it and achieve a product market fit by building products that customers want & love.

As seen on Andrew Ettinger's Twitter stream

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