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Building the product that your customers love


Hiten Shah recommends these 9 books:

Lean Customer Development: Building Products Your Customers Will Buy: Cindy Alvarez: 9781492023746

  • Rated 4.6 by 41 users
  • You can’t build a good product without talking to your customers. But a lot of people waste time and energy building stuff that no one wants to buy. Lean Customer Development teaches you how to build products that people love by validating your idea first. (Posted on Blog)

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The Score Takes Care of Itself: My Philosophy of Leadership: Bill Walsh, Steve Jamison, Craig Walsh: 8601400965511

  • Rated 4.7 by 175 users
  • What does a football coach have to say about leadership, let alone product? The Score Takes Care of Itself is a guide to conducting a team that’s focused on winning and building something together. Rather than just talking about how a team is performing, Bill Walsh tells leaders to focus on what they’re producing. (Posted on Blog)

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The First 20 Hours: How to Learn Anything . . . Fast!: Josh Kaufman: 9781591846949

  • Rated 3.8 by 198 users
  • While it might take 10,000 hours to become an expert in something, it only takes 20 to get really good at it. When you’re developing a product, you need to learn on the job. This book teaches you how to teach yourself the ropes of something new as fast as possible. (Posted on Blog)

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Rework: Change The Way You Work Forever: Jason Fried, David Heinemeier Hansson: 9780091929787

  • Rated 4.5 by 1274 users
  • The grind is important, but it’s not all that determines your success. Jason Fried’s Rework argues that you don’t need to be a workaholic, or make a business plan, or have a ton of meetings. You just need to do the work. (Posted on Blog)

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Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems: Steve Krug: 0884951913790

  • Rated 4.4 by 109 users
  • Steve Krug’s companion to Don’t Make Me Think is a tactical guide to how you can achieve some of the strategies in his other book. Through little exercises and thought experiments, Krug teaches you how to make room in your day for thinking about how to continuously improve your product, and why it’s so important. (Posted on Blog)

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Product Design for the Web: Principles of Designing and Releasing Web Products: Randy J. Hunt: 9780321929037

  • Rated 4 by 24 users
  • Like most things in life, building a product for the web is about learning. You won’t have all the answers but the right attitude allows you to discover the right answers.This book provides useful frameworks for how to think about building and designing web products. (Posted on Blog)

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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter): Steve Krug: 9780321965516

  • Rated 4.5 by 1129 users
  • People don’t want to think, and that’s okay. Steve Krug’s practical guide to user navigability is a great read if you’re figuring out how to make your product more user-friendly. Getting to an intuitive product isn’t always an intuitive process, but Krug’s advice can help you get there. (Posted on Blog)

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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (9780984999309): Steve Blank, Bob Dorf: Books

  • Rated 4.4 by 301 users
  • Engineers on the National Science Foundation’s Innovation Corps are given a grant and the contents of this book. The Startup Owner’s Manual is a guide to Steve Blank’s Customer Development process. It helps guide founders through the customer development process, with helpful case studies, checklists, and how-tos for every step of customer development. (Posted on Blog)

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Lean Analytics: Lean Analytics: 9789351100867

  • Rated 4.5 by 120 users
  • Writing code is expensive, which is why so many startups have adopted a lean approach to building products. This book is filled with case studies and interviews that show you how to use data to build faster and learn more. (Posted on Blog)

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Hiten Shah says,

Co-founder - FYI, Product Habits, Crazy Egg

It’s critical to solve the core problem that your customers have. Otherwise you risk building something people don’t want. Once you’ve figured out the problem, you need to actually create a product. These books cover the tactics you’ll need at the product stage including analytics, customer development, product design and user research, and the leadership tactics you need to guide a team through this stage.

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