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Essential sales books for beginners


Eric Siu recommends these 4 books:

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million: Mark Roberge: 9781119047070

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From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue: Aaron Ross, Jason Lemkin: 9781119166719

  • Rated 4.7 by 62 users
  • I would also recommend reading From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue by Jason Lemkin and Aaron Ross. Jason Lemkin is the founder of SaaStr, which is one of the biggest software as a service (SaaS) conferences in San Francisco. I’d recommend reading that book and all of Jason’s articles on software as a service. (Posted on Quora)

    - says Eric Siu
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies: Chet Holmes, Jay Conrad Levinson, Michael Gerber: 8601400965528

  • Rated 4.6 by 371 users
  • One book I would recommend reading is The Ultimate Sales Machine by Chet Holmes. In this book, there’s a concept called your “dream 100.” In other words, who are your 100 dream clients? (Posted on Quora)

    - says Eric Siu
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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com: Aaron Ross, Marylou Tyler: 8601200459401

  • Rated 4.2 by 329 users
  • Why I think 'Predictable Revenue' should jump to the top of your reading list bit.ly/1pXXGtv #sales #success (Posted on Twitter)

    - says Eric Siu
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Eric Siu says,

CEO - Single Grain

One book I would recommend reading is The Ultimate Sales Machine by Chet Holmes. In this book, there’s a concept called your “dream 100.” In other words, who are your 100 dream clients? I would also recommend reading From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue by Jason Lemkin and Aaron Ross. Those two books are going to be gold for you, especially if you’re first starting out with sales. Then you just keep doing it over time and you’re going to get used to it. If you want to understand how to build a great SaaS sales organization, you should read Mark Roberge’s The Sales Acceleration Formula. It’s the single best book on the topic.

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