Great books for designers to build compelling products
Ryan Hoover recommends these 4 books:
Ryan Hoover says,
Hooked explains the Hook Model, a four step process companies can use to build customer habits. What initially starts with a nudge, becomes an instinct / habit that brings the user back to the product and make them use it. Mindful design is the antithesis of the habit forming, persuasive approaches to product design. This book explores how you can use mind's systems, heuristics and idiosyncrasies as inspiration to improve the design. Although The Art of Game Design book is made for game designers, the learnings -- rooted in human psychology -- are applicable to so many things. It's easy to scan and a good reference to return to.
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