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Hiten Shah

Co-founder - FYI, Product Habits, Crazy Egg

Building the product that your customers love

Hiten Shah recommends:

  1. Lean Customer Development: Building Products Your Customers Will Buy: Cindy Alvarez: 9781492023746
  2. The Score Takes Care of Itself: My Philosophy of Leadership: Bill Walsh, Steve Jamison, Craig Walsh: 8601400965511
  3. The First 20 Hours: How to Learn Anything . . . Fast!: Josh Kaufman: 9781591846949

Eric Siu

CEO - Single Grain

5 books that every marketer should read

Eric Siu recommends:

  1. Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter): Steve Krug: 9780321965516
  2. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!: Al Ries, Jack Trout: 0783324949971
  3. Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 8580001041766



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