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Ryan Hoover

Founder - Product Hunt

Great books for designers to build compelling products

Ryan Hoover recommends:

  1. Mindful Design: How and Why to Make Design Decisions for the Good of Those Using Your Product: Scott Riley: 9781484242339
  2. Hooked: How to Build Habit-Forming Products: Nir Eyal, Ryan Hoover: 9781591847786
  3. The Art of Game Design: A Book of Lenses (8601300089522): Jesse Schell: Books

Hiten Shah

Co-founder - FYI, Product Habits, Crazy Egg

Books that will help you think better about your startup idea

Hiten Shah recommends:

  1. Mindset: The New Psychology of Success: Carol S. Dweck: 9781400062751
  2. A Technique for Producing Ideas: James Webb Young: 9781477428696
  3. Good Strategy Bad Strategy: The Difference and Why It Matters (9780307886231): Richard Rumelt: Books

Nichole Elizabeth DeMeré

B2B SaaS Consultant, Top Product Hunter

Inspirational Books for Hands-on Startup founders

Nichole Elizabeth DeMeré recommends:

  1. Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer): Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos: 8601410712150
  2. Dear Client: This Book Will Teach You How to Get What You Want from Creative People: Bonnie Siegler: 9781579658335
  3. Lost and Founder: A Painfully Honest Field Guide to the Startup World (9780735213326): Rand Fishkin: Books

Eric Siu

CEO - Single Grain

Business books every executive should read

Eric Siu recommends:

  1. The Innovator's Solution: Creating and Sustaining Successful Growth (8601200550238): Clayton M. Christensen, Michael E. Raynor: Books
  2. The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials): Peter F. Drucker: 8601420130388
  3. Crucial Conversations Tools for Talking When Stakes Are High, Second Edition: Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler: 8580001040288

Hiten Shah

Co-founder - FYI, Product Habits, Crazy Egg

Building the product that your customers love

Hiten Shah recommends:

  1. Lean Customer Development: Building Products Your Customers Will Buy: Cindy Alvarez: 9781492023746
  2. The Score Takes Care of Itself: My Philosophy of Leadership: Bill Walsh, Steve Jamison, Craig Walsh: 8601400965511
  3. The First 20 Hours: How to Learn Anything . . . Fast!: Josh Kaufman: 9781591846949

Robleh Jama

Founder - Tiny Hearts (acquired by Shopify).

How to build better products and reach your customers

Robleh Jama recommends:

  1. Hooked: How to Build Habit-Forming Products: Nir Eyal, Ryan Hoover: 9781591847786
  2. We Are All Weird: The Rise of Tribes and the End of Normal: Seth Godin: 9781591848240
  3. Well-Designed: How to Use Empathy to Create Products People Love (9781625274793): Jon Kolko: Books

Andrew Ettinger

Growth @ Atoms

Books to help you build products customers want & love

Andrew Ettinger recommends:

  1. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (0884906947504): Dan Olsen: Books
  2. INSPIRED: How to Create Tech Products Customers Love: Marty Cagan: 9781119387503
  3. Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) (9781449305178): Ash Maurya: Books

Eric Siu

CEO - Single Grain

Essential sales books for beginners

Eric Siu recommends:

  1. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million: Mark Roberge: 9781119047070
  2. From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue: Aaron Ross, Jason Lemkin: 9781119166719
  3. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies: Chet Holmes, Jay Conrad Levinson, Michael Gerber: 8601400965528

Ben Tossell

Head of Platform - Earnest Capital

3 books I love that I re-read over and over

Ben Tossell recommends:

  1. Principles: Life and Work: Ray Dalio: 9781501124020
  2. Smartcuts: The Breakthrough Power of Lateral Thinking: Shane Snow: 9780062560759
  3. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (8601400995709): Ed Catmull, Amy Wallace: Books

Eric Siu

CEO - Single Grain

5 business books that will change your life

Eric Siu recommends:

  1. The Dip: A Little Book That Teaches You When to Quit (and When to Stick): Seth Godin: 8601400964804
  2. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: Ben Horowitz: 8601404235832
  3. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (9780307887894): Eric Ries: Books

Jack Smith

Co-founder - Vungle, Shyp

From startup to scaleup | 5 books you ought to read

Jack Smith recommends:

  1. The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you: Rob Fitzpatrick: 9781492180746
  2. High Growth Handbook: Elad Gil: 9781732265103
  3. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: Ben Horowitz: 8601404235832

Eric Siu

CEO - Single Grain

5 books that have helped shape my career

Eric Siu recommends:

  1. The Billionaire Who Wasn't: How Chuck Feeney Secretly Made and Gave Away a Fortune: Conor O'Clery: 9781610393348
  2. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results: Gary Keller, Jay Papasan: 9781885167774
  3. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: Ben Horowitz: 8601404235832

Hiten Shah

Co-founder - FYI, Product Habits, Crazy Egg

Books that will help you think how to scale your business

Hiten Shah recommends:

  1. Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist (9781118443613): Brad Feld, Jason Mendelson, Dick Costolo: Books
  2. Startup Boards: Getting the Most Out of Your Board of Directors: Brad Feld, Mahendra Ramsinghani: 9781118443668
  3. The Strategy and Tactics of Pricing: A guide to growing more profitably (9781138737518): Thomas T. Nagle, Georg Müller: Books

Jack Smith

Co-founder - Vungle, Shyp

Must-read business books for startup founders

Jack Smith recommends:

  1. Built to Last: Successful Habits of Visionary Companies (Good to Great): Jim Collins, Jerry I Porras: 9780060516406
  2. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: Ben Horowitz: 8601404235832
  3. Good to Great: Why Some Companies Make the Leap and Others Don't (8601300383743): Jim Collins: Books

Bram Kanstein

Co-founder - Venture Minds

3 must read books for creating success in life & business

Bram Kanstein recommends:

  1. How To Win Friends and Influence People: Dale Carnegie: 9781439167342
  2. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change: Stephen R. Covey: 9781476740058
  3. Think and Grow Rich: Napoleon Hill: 9780785833529

Ben Tossell

Head of Platform - Earnest Capital

Reading list for building your community

Ben Tossell recommends:

  1. The Art of Community: Building the New Age of Participation: Jono Bacon: 9781449312060
  2. Community: The Structure of Belonging: Peter Block: 9781523095568
  3. The Culting of Brands: Turn Your Customers into True Believers: Douglas Atkin: 9781591840961

Bram Kanstein

Co-founder - Venture Minds

Indispensable resources for corporate innovation

Bram Kanstein recommends:

  1. The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth: Eric Ries: 9781101903209
  2. Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer): Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos: 8601410712150
  3. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (9780470876411): Alexander Osterwalder, Yves Pigneur: Books

Jack Smith

Co-founder - Vungle, Shyp

Books that helped me realize the traits of successful people

Jack Smith recommends:

  1. Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (99U): 99U, Jocelyn K. Glei: 8601200603859
  2. Smartcuts: The Breakthrough Power of Lateral Thinking: Shane Snow: 9780062560759
  3. Give and Take: Why Helping Others Drives Our Success: Adam Grant: 9780315782143

Hiten Shah

Co-founder - FYI, Product Habits, Crazy Egg

Books for lifelong learners

Hiten Shah recommends:

  1. A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas: Warren Berger: 9781632861054
  2. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles: Steven Pressfield, Shawn Coyne: 8601420220232
  3. Smartcuts: The Breakthrough Power of Lateral Thinking: Shane Snow: 9780062560759

Eric Willis

Author of The Product Hunt Effect.

Books that influenced my approach to building products

Eric Willis recommends:

  1. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: W. Chan Kim, Renée Mauborgne: 0884791291577
  2. The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done: Peter F. Drucker: 0000060742445
  3. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: Ben Horowitz: 8601404235832



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