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Hiten Shah

Co-founder - FYI, Product Habits, Crazy Egg

Books that will help you think better about your startup idea

Hiten Shah recommends:

  1. Mindset: The New Psychology of Success: Carol S. Dweck: 9781400062751
  2. A Technique for Producing Ideas: James Webb Young: 9781477428696
  3. Good Strategy Bad Strategy: The Difference and Why It Matters (9780307886231): Richard Rumelt: Books

Ben Tossell

Head of Platform - Earnest Capital

Reading list for building your community

Ben Tossell recommends:

  1. The Art of Community: Building the New Age of Participation: Jono Bacon: 9781449312060
  2. Community: The Structure of Belonging: Peter Block: 9781523095568
  3. The Culting of Brands: Turn Your Customers into True Believers: Douglas Atkin: 9781591840961

Hiten Shah

Co-founder - FYI, Product Habits, Crazy Egg

Books for lifelong learners

Hiten Shah recommends:

  1. A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas: Warren Berger: 9781632861054
  2. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles: Steven Pressfield, Shawn Coyne: 8601420220232
  3. Smartcuts: The Breakthrough Power of Lateral Thinking: Shane Snow: 9780062560759



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