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How to build better products and reach your customers

Robleh Jama recommends these 5 books:

Hooked: How to Build Habit-Forming Products: Nir Eyal, Ryan Hoover: 9781591847786

  • Rated 4.7 by 1149 users
  • Looking forward to applying some of the principles on my next app! (Posted on Twitter)

    - says Robleh Jama
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We Are All Weird: The Rise of Tribes and the End of Normal: Seth Godin: 9781591848240

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Well-Designed: How to Use Empathy to Create Products People Love (9781625274793): Jon Kolko: Books

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Pow! Right Between the Eyes: Profiting from the Power of Surprise: Andy Nulman: 9780470405505

  • Rated 3.8 by 17 users
  • Just started reading "Pow! Right between the eyes" and I'm lovin it thnks to @charliehoehn and the internets (Posted on Twitter)

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Storytelling for Startups: How Fast-Growing Companies Can Embrace The Power of Story-Driven Marketing: Mark Evans: 9780994047304

  • Rated 2 by 1 users
  • Check out @markevans new book Storytelling for Startups. It’s out now and includes a case study on @tinyheartsapps. (Posted on Twitter)

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Robleh Jama says,

Founder - Tiny Hearts (acquired by Shopify).

Nir Eyal's book Hooked and Jon's book Well-Designed shows you how to understand customer needs better and create products customers love and use regularly. Mark's book gives actionable insight into how you can leverage storytelling to reach more customers. Andy's book Pow! shows you how companies have used the element of surprise to get users attention and how you can achieve it. Seth's book talks about the emergence of tribes and how mass marketing may not work in today's "weird" world.

As seen on Robleh Jama's Twitter stream

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