How to build better products and reach your customers
Robleh Jama recommends these 5 books:
Robleh Jama says,
Nir Eyal's book Hooked and Jon's book Well-Designed shows you how to understand customer needs better and create products customers love and use regularly. Mark's book gives actionable insight into how you can leverage storytelling to reach more customers. Andy's book Pow! shows you how companies have used the element of surprise to get users attention and how you can achieve it. Seth's book talks about the emergence of tribes and how mass marketing may not work in today's "weird" world.
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