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Psychology & behavioural economics books for UX designers


Borrys Hasian recommends these 5 books:

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions: Dan Ariely: 9780061353246

  • Rated 4.4 by 1235 users
  • Behavioral Economics, many interesting insights about 'making choices'.(Posted on Blog)

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Paradox of Choice, The: Barry Schwartz: 9780062449924

  • Rated 4 by 355 users
  • This is also like the book Dan Ariely above. This is a classic book. (Posted on Blog)

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100 Things Every Designer Needs to Know About People (Voices That Matter) (8580001054513): Susan Weinschenk: Books

  • Rated 4.3 by 177 users
  • This book is about 'what makes them click'? Interesting because it is associated with psychology. (Posted on Blog)

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Emotional Design: Why We Love (or Hate) Everyday Things: Don Norman: 8601404701894

  • Rated 4.1 by 60 users
  • This book is a bit heavy, but until now I use it, especially the ' 3 levels of processing in the brain '. (Posted on Blog)

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By Nir Eyal Hooked: A Guide to Building Habit-Forming Products

  • Rated 4.7 by 1151 users
  • It's about how to get people back ( addicted , although he uses the term ' habit forming products' ) using the product / service we have. (Posted on Blog)

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Borrys Hasian says,

UX/UI GDE

I used to study at Planology, ITB and Electrical, STTTelkom. So there is no formal education in design. The book about the design that I first read, it was the Designing Interaction from Bill Moggridge. After that I started reading various books and articles about design, while practicing at work. My favorite list is a little, but so far, the books and sources below have always been my reference.

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